Our favorite color at Leverage is purple, but are we your target audience? We can assume the answer is no. You want to choose the color, fonts, brand messaging, and all forward-facing promotional materials towards what your potential client is already drawn to. You are selling to humans, draw them in with design.
Digital sales funnels, SEO, user experience, and user flows, oh my. There is more to building a website than making it functional. In fact, '94% of users will leave a website with poor graphic design.' Your website is your key selling asset, it's more successful at converting leads than an in-person sales pitch. Make it count.
Promotion + Testing + Optimization. Promotion comes in many forms, picking the best channels is imperative. We are huge advocates of “the pivot.” Does the campaign work? No. Time to pivot. Optimization is the key to successful marketing. Data-driven optimization is what sells, and we only create marketing that sells.