I started my career in Graphic Design and saw there was a disconnect between the people who saw my design and the people who needed to see the design in order to buy the product. At that point, I quickly pivoted towards Marketing, doing a Master's Degree in Brand Strategy and Marketing to learn how to fill the gap of targeting through segmentation. After working my way up through the fashion industry, I quickly saw that digital was the way moving forward.
At that point, I joined the big data tech industry and soaked up all I could learn from coding to UX to data analysis. I took away pieces of each to create my own company that focuses on blending design, marketing, and web together. I haven't looked back since. I work with some really great brands and love collaborating with people in the industry. Reach out if you want to collaborate. I am always looking to meet new people!
I have worked with brands such as Kenneth Cole, Disney, Under Armour, St. Tropez, Renaissance Hotels, Living Spaces, and Stila. My work can be found across the US and Canada in retailers such as Walmart, Target, The Bay, Shoppers Drug Mart, Sears, and many more. With my online presence spanning many other international regions such as Brazil, Turkey, UK, and India.
I hold a Master's Degree in Design specializing in Brand Strategy and Marketing from the University of Leeds in the UK and a Bachelor of Fine Arts in Graphic Design from Chapman University, where I now teach.
My favorite thing to do is to build businesses by pushing online sales and promoting higher revenue, well that and watching The Mickey Mouse Club on repeat with my daughter.