Running a website for your business is no small feat.
There are many different things to consider when ensuring that your external image is represented well online, and that your website is actually doing what you want it to do. Some of these considerations include:
- Having web pages that are optimized for SEO
- Prospective clients can easily contact you
- Positive reviews of your business are shown
The list goes on.
If you currently have a website for your business, and you’re using WordPress, why not make sure that you’re using it to its full potential?
These are our top five picks for WordPress plugins that can help bring your website to the next level.
Yoast SEO
Photo Credit: Yoast SEO
Not all of us can be SEO experts, especially when your main focus is running a successful business.
Having the Yoast SEO plugin on your website is going to help you optimize each page for search engine optimization success. The plugin helps you create strong titles, meta descriptions, headers, and much more.
When you’re spending time writing content, it’s important to make sure that search engines such as Google and Bing can actually find and rank that content. Yoast SEO even gives you detailed information as to how to structure your content, and use your “focus word” throughout your webpage to increase reader engagement and even attract more visitors from social media.
This plugin is a must, especially if you’re writing blog posts on your website.
Live Chat Support
Photo Credit: John Chow
When it comes to the internet, people want convenience, and they want answers quickly. What better way to provide that then by adding a Live Chat plugin to your website?
This gives you the chance to instantly increase engagement and conversions with your customers. It can also provide valuable insights, such as pain points with products or services, and it truly is an overall better experience for both you, and those on your website.
Photo Credit: SuperOffice
Finally, it also gives you a chance to upsell customers, and offer different products or services in response to what they might be asking. Ditch the phone and switch over to Live Chat for your customers!
Shared Counts
Photo Credit: KnownHost
Social proof is powerful in 2019, and there is a way to start building social proof on your business website.
How? The Shared Counts plugin allows others to share the blogs you put up on your website with a single click to any of their social media platforms. It also keeps a public count of how many people have shared your blog, building up your social proof and credibility.
This also gives you an additional way to garner traffic. When more people have the option to share your content to their own social platforms, they are now providing their own network with links back to your website.
WP Reviews
Photo Credit: WordPress.org
Did you know that 88% of consumers trust online reviews as much as personal recommendations? In short, garnering online reviews for your business is important for securing future business.
There are many different ways a consumer is able to give your business a review depending on what industry you might be on. They might leave a review on Google Reviews, Yelp, or even Tripadvisor. While having these reviews in different places is fantastic, it would also be beneficial to be able to show these various reviews right on your very own website.
This is where WP Reviews comes in. Simply add this plugin to your WordPress theme, and customers now have the option to give you a review directly on your website (which they should be encouraged to do).
That being said, we would also recommend adding the Google Reviews Widget to your WordPress theme if you already have multiple reviews on Google. This allows you to populate your website with existing reviews, and further displays your credibility since Google is a highly trusted source.
Looking for a website that’s a little bit more custom? We can help with that.